Marketing campaigns for food, drink and outdoor brands.
Handbill is a 14-person marketing agency in Richmond, Virginia. We plan the campaign, shoot the content, run the ads and send you a report every Monday.
Northbank Cider
Reedy Creek Paddle Co.
Sorrel Bread Co.
Now running
Tidewell Oyster Co. holiday shipping
Planning
$64,000
Total budget, March to May 2026
140
Virginia grocery stores stocking the cans
41,600
Cans sold in 10 weeks. The plan was 25,000.
The 12-week plan for Northbank Cider’s can launch
Every campaign starts with a plan like this one. Each row is a channel and each bar is a flight with its own budget. We send it before anything is bought and update it every Monday.
Selected work
Northbank Cider
2026
41,600 cans sold in 10 weeks
Tidewell Oyster Co.
2026
Repeat orders up from 19% to 37%
Reedy Creek Paddle Co.
2025
Cost per booking down from $41 to $17
The Larkin Inn
2025
Direct bookings up from 31% to 58% of nights
Sorrel Bread Co.
2026
1,140 preorders before opening day
Ridgeback Running
2026
Store visits from Google up 23% in five months
From a client
“In week five Priya called to move $6,000 out of bus shelters and into tastings, because the tastings were selling cans. No agency had ever told us to spend less on something.”
Dana Hollis
Founder, Northbank Cider, Charlottesville. Can launch with Priya and Lena, spring 2026.
4.9 on Clutch from 38 reviews, October 2026
Services
Services and fees
Fees for 2026. Most clients start with a strategy and one other service.
Campaign strategy
Audience research, the channel mix, a 12-week plan with a budget for each week, and how results get measured.
Paid social and search
Meta, TikTok, Google and Pinterest ads, built by us and adjusted every week.
Content production
Photo and video shoot days for ads, email and social. A crew of four, 40 edited photos and 8 short edits per day.
Email and SMS
Klaviyo setup, the welcome, cart, post-purchase and win-back flows, and two campaigns a month.
Launches and retail
In-store tastings, out-of-home, local press and launch events.
Studio
A 14-person studio in Scott’s Addition
Lena Marsh and Theo Barksdale started Handbill in 2013 in a spare room on Cary Street. Today the whole team works from a brick warehouse on Summit Avenue, and everyone on your account is in that room.
Founded
2013
People
14, all in Richmond
Ad spend managed in 2025
$6.2M
Clients in 2025
23
We don’t take on tobacco, vape, payday lending, political campaigns or B2B software.
Tell us what you’re launching next.
Lena Marsh reads every inquiry and replies within two business days. The first call is 30 minutes and free.