Journal
Notes on budgets and planning
What we’ve learned planning and running campaigns for Virginia food, drink and outdoor brands, with the numbers.
Priya Nair
5 min read
What a $15,000 launch budget buys in Richmond in 2026
How we split a ten-week launch budget for a local food or drink brand, using this year's rates.
Lena Marsh
4 min read
How we plan a 12-week campaign
Every campaign starts as one sheet with twelve weeks across the top and one row per channel.
Priya Nair
3 min read
Why we stopped leading restaurant reports with ROAS
Return on ad spend was pushing our restaurant clients toward delivery apps. These are the numbers we report first now.
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