Work
Case studies
Six recent campaigns for food, drink and outdoor brands in Virginia, each with its budget, its plan and what it sold.
Northbank Cider
2026
Canned cider launch in 140 Virginia grocery stores
Result
41,600 cans sold in 10 weeks
Budget
$64,000
Timeline
12 weeks, March to May 2026
Services
Strategy, paid social, launches and retail, content
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Tidewell Oyster Co.
2026
Oysters shipped to homes, and a reason to order twice
Result
Repeat orders up from 19% to 37%
Budget
$38,500
Timeline
6 months, October 2025 to March 2026
Services
Email and SMS, paid social, content
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Reedy Creek Paddle Co.
2025
Booking cost cut by more than half on the James River
Result
Cost per booking down from $41 to $17
Budget
$22,800
Timeline
One season, May to September 2025
Services
Paid search, content
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The Larkin Inn
2025
More guests booking direct at an 11-room Blue Ridge inn
Result
Direct bookings up from 31% to 58% of nights
Budget
$29,600
Timeline
8 months, April to December 2025
Services
Content production, paid search, email
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Sorrel Bread Co.
2026
A second bakery that sold out its first week before it opened
Result
1,140 preorders before opening day
Budget
$18,900
Timeline
10 weeks, July to September 2026
Services
Launches and retail, paid social, email
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Ridgeback Running
2026
Three running stores, found by more runners nearby
Result
Store visits from Google up 23% in five months
Budget
$16,500
Timeline
5 months, February to June 2026
Services
Local search, paid social
Read the case study
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