Services
Services and fees
Fees for 2026. Everything is planned, made and run by the 14 people in our Richmond studio. Most clients start with a strategy and one other service.
Campaign strategy
$9,500 fixed
3 weeks
We start with your sales data and a day in your stores or on your farm, then interview 8 to 12 of your customers. You get a 12-week plan with a budget for every channel and week, and the numbers we will report on.
Included
Customer interviews, 8 to 12
Channel mix and a budget for each week
Measurement plan and the Monday report
One round of changes
Paid social and search
12% of ad spend
$2,400 a month minimum
Priya Nair’s team builds and runs your ads on Meta, TikTok, Google and Pinterest. Every account is set up in your name, so you keep the history if you leave.
Included
Ad sets, audiences and creative tests
Budget changes every week
One report every Monday
A call every two weeks
Content production
From $6,800 a day
Booked 3 to 4 weeks ahead
Sam Whitfield runs shoot days with a photographer, a video shooter and an assistant. We shoot where the product lives: your kitchen, your river, your shop floor.
Included
40 edited photos per day
8 short video edits for ads and social
Shot list and location scouting
Unlimited use of everything we shoot
Email and SMS
$7,200 setup
Then $2,200 a month
We set up Klaviyo, write and design the flows, and send two campaigns a month. Texts are kept for news people asked for, like shipping cutoffs and restocks.
Included
Welcome, abandoned cart, post-purchase and win-back flows
Two campaigns a month
Signup forms for the site and the register
List cleaning every quarter
Launches and retail
Quoted per launch
Most run $15,000 to $40,000 before media
For new products and new locations: in-store tastings, posters and bus shelters, local press and opening events, planned around the week the product reaches shelves.
Included
Tasting staff and kits
Out-of-home booking
Press list and pitching
Launch event planning
How a project runs
From the first call to the week 12 review
01
Intro call
30 minutes, free
02
Proposal
Within 5 business days
03
Strategy
3 weeks
04
Production
2 to 4 weeks
05
Launch and Monday reports
Weeks 4 to 12
06
Review
Week 12
Questions
What clients ask before they sign
Do you work with brands outside Virginia?
Yes. About a third of our clients are in Maryland and the Carolinas. We travel for shoot days and bill mileage at the IRS rate.
What’s the smallest budget you take on?
Most clients spend at least $8,000 a month, fees included. Below that we usually suggest a one-time strategy that you run yourself.
Who owns the ad accounts and the photos?
You do. Ad accounts are set up in your name, and you can use everything we shoot without limits.
How long is the contract?
Three months to start, then month to month with 30 days notice.
Can you just run our ads without a strategy?
Yes, if you already have a plan you trust. We’ll ask to see your last 90 days of results first.
Do you build websites?
No. We work with three Richmond web studios and can introduce you.
Tell us what you’re launching next.
Lena Marsh reads every inquiry and replies within two business days. The first call is 30 minutes and free.